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Shamwari Group And Wilderness Foundation Team Up For Anti Rhino Poaching Initiatives

Date Added : 6 March 2012

The first of many ongoing initiatives to be rolled out over the next few months, and in conjunction with the Wilderness Foundation’s ‘Forever Wild’ campaign, Shamwari Group, recognised as a leading conservation and hospitality group in South Africa, will now work together to help raise awareness and funds to help save the rhino throughout South Africa.

States Dr Ian Player, “In 1953 I did the very first aerial count of the white rhino. There were 437. In 1961 Operation Rhino was launched and they were sent to all the former habitats in South Africa and groups of 20 to overseas safari parks. The world population of the white rhino is now about 18000, but declining swiftly because of the poaching crisis. I am very proud to be part of this initiative.”

To kick start the planned initiatives for 2012, at each of the Shamwari Group properties – Shamwari Game Reserve, Eastern Cape, Sanbona Wildlife Reserve, outside Cape Town and Jock Safari Lodge, Kruger National Park *R3500.00 (in winter) or **R3750.00 (in summer) per person per night, sharing. Stays will include luxury, five star accommodation, all meals (breakfast, lunch, dinner, high tea), game drives (two for every night booked), tea, coffee, water, game drive beverages, tourism levy and VAT.

A donation of R100 per person per night qualifies guests for this discounted rate and Shamwari Group will donate a further R500.00 for every room night sold on this offer. All proceeds will be donated to the Wilderness Foundation with the donation proceeds audited by Grant Thornton.

  • *Valid between May and September 2012 as well as from May to September 2013 and applicable to luxury rooms.
  • **Valid from October 2012 to April 2013 as well as October 2013 to December 2013 and applicable to luxury rooms.
  • No upgrade fees apply; we simply request additional donations.
  • Standard terms and conditions apply.
  • All donations are payable at the time of booking, final and non-refundable.
  • Rate is not combinable with offers currently in the market place.



  • The Wilderness Foundation is committed to utilising donations from the Forever Wild campaign as follows:
  • Raising public awareness of the rhino poaching crisis such as information boards, displays, leaflets, radio and media campaigns.
  • To support law enforcement agencies with equipment required to enhance their capabilities.
  • Logistical and operational support for conservation agencies responsible for rhino security.
  • Facilitation of rhino security workshops.

The funds raised will help the Wilderness Foundation purchase much needed equipment and create resources needed to help save the rhino while creating ongoing awareness. Each month the funds will be presented to the Wilderness Foundation and a report back will be presented on the Shamwari Facebook page so guests can follow the progress.

Comments Joe Cloete, Shamwari Group General Manager, “Time is now running out. We all need to stand together to ensure that we are proactive in putting action plans together for the protection of this increasingly rare and highly threatened species. We are encouraging all our guests in the Shamwari Group to join us in partnering with the Wilderness Foundation in the Forever Wild campaign. We will not get a second chance.”

Editor’s notes:

South Africa is custodian to over 80% of the world’s rhinos.
In 2010 alone, 333 rhinos were killed in South Africa by poachers for their horns. In 2011 over 448 rhinos were poached (more than one per day).
It has been proven that the horn has no medicinal value and is not a cure for cancer. However it is still sought after, mainly in the East.
The killing will only stop when we all stand together to protect & educate

Donations made to the Wilderness Foundation

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